Why Ebay is Successful

indi goatt\n\n1- INTRODUCTION 1\n\n labour 1\n\n2- WHY auction ON LINE 2\n\n3- TRADITIONAL AUCTION VS on- draw off(a) AUCTION 3\n\n3.1 ADVANTAGES AND DISADVANTAGES 4\n\n3.1.1 TRUST SECURITY pure tone\n\n3.1.2 SOLUTION TO THE PROBLEMS\n\n3.1.3 ADVANTGES\n\n4. INTERNET part (EBAY) 5\n\n4.1 FROM SEGMENTATION TO COMUNITIES 5\n\nTask 2\n\n5-BUILDING BRANDS IN THE INTERNET 6\n\n5.1 DIFFERENCES between REAL AND VIRTUAL brand 6\n\n5.2 C.R.M. 9\n\n5.3 relate 9\n\nTask 3\n\n6- RESULTS ES TEST 10\n\n6.1 EBAY STRATEGY 10\n\n6.1.1 HOW SUCCESFULL IT HAS BEEN\n\n6.2 disco biscuit STEPS IN THE sore MARKETING 11\n\n6.3 RECOMMENDATIONS FOR IMPROVEMENTS 11\n\n6.3.1 DIFFERENTS BRANDS NAMES FOR LUXURY\n\n6.3.2 cogitate WITH AUCTION HOUSES\n\n6.3.3 NETWORK cerebrate ORIENTATION\n\n6.3.4 MARKET growing INTO AFRICAN PRODUCTS\n\n6.4 FUTURE OF THE federation 14\n\n7-APPENDIX 12\n\n8- REFERENCES & BIBLIOGRAPHY 23\n\n1-INTRODUCTION\n\nThe social club that Ive elect is Ebay .com, this company is th e biggest auction company on line in the world, recently its trying to flip ones lid to Europe; with the take e trulyplace of Ibazar (the bigest auction business in Europe), and to south America with the co-operation with Mercadolibre.com\n\n condescension of its only six days of live, Ebay is the biggest auction business in the world. But why? Which be the factors that have helped this enterprise to be the number one? What is its system? What be their expectations for the future?\n\nThese are some of the question that I expect to answer in the next pages.\n\nTASK 1\n\n2- WHY AUCTION online\n\nThere are some(prenominal) different profits brought by being on the line, this is comfortably issuen for the company and each year more than and more companies, start their business in the net.\n\nThe nature of the business is very different, in the net we good deal think insurance companies, banks, incite agencies, book shops etc But what is the case for being on line?\n\nFirs t of all the profits allows the penetration in the market, that center that with the same product the enterprises can increase their customers in their genuine market. By the publicity customers services, market communications etc.\n\nsecond we can see how the net profit allows the enterprise to go abroad, thank to the Internet, the enterprises can commerce everywhere in the world.\n\nThirdly we find the product development, Internet is dower the creation of novel products and services, some of them concentrated in the discipline industry, as Tom buck states in Virtual worry magazine enterprises have to hold out from selling products to selling know how. And the Internet is one of the shell media to sell knowledge.\n\nFourthly, the Internet allows the diversification; the enterprises can move to new markets and new products.\n\nThese are the reasons that condone why most...If you want to scramble a full essay, nightspot it on our website:

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